Minority consumer markets are big business !
How well do you know the minority market segment? As America grows so does its consumer diversity base. African -American spending continues to increase ,and is forcasted to increase from 1 trillion to 1.3 trillion dollars by 2017. It is very important that minorities and non minorities know how the minority market impacts consumer spending. Whether you are a consumer or business owner it is crucial that you learn all the facts so that you may maximize opportunities in the future.
African American women are more relevent than ever. Here are some facts to consider :
1. 53% of the black population is under the age of 35
2. 54% of black population is female
3. 52% of employed blacks are female
4. 29% of black households are headed by females
5. 43% of the annual spending power for the black population is controlled by black females.
6. 21% of black females and 16% of black males have attained a bachelors degree or higher allowing full time employment , earning incomes of $50,000 or more.
How well do you know the minority market segment? As America grows so does its consumer diversity base. African -American spending continues to increase ,and is forcasted to increase from 1 trillion to 1.3 trillion dollars by 2017. It is very important that minorities and non minorities know how the minority market impacts consumer spending. Whether you are a consumer or business owner it is crucial that you learn all the facts so that you may maximize opportunities in the future.
African American women are more relevent than ever. Here are some facts to consider :
1. 53% of the black population is under the age of 35
2. 54% of black population is female
3. 52% of employed blacks are female
4. 29% of black households are headed by females
5. 43% of the annual spending power for the black population is controlled by black females.
6. 21% of black females and 16% of black males have attained a bachelors degree or higher allowing full time employment , earning incomes of $50,000 or more.
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